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Expertise:  Cuts, Colors, Specialty Styles    Request an appointment

Expertise: Cuts, Colors, Specialty Styles

Request an appointment


I believe in entrepreneurship and the American dream. I believe I am successful because I found a way to turn my greatest passion into a career. Not everyone follows their dream though… And not everyone feels beautiful either; but I’m on a mission to change that.

I grew up on a farm in the Appalachian Mountains of North Carolina. I always wanted a sister that I could put makeup on and play dress up with; instead I got three brothers that shot bottle rockets at my ‘My Little Ponies’, and their GI Joes blew up my Barbies. Still, I saw beauty in any direction that my eyes decided to wander. I guess I wandered a lot... I would put mascara on horses thinking that it would make them feel beautiful, or braid a cow's tail when she was having a rough day.

Everyone assumed that I would become a teacher since it runs in my family, or a veterinarian since I hoarded animals lol.  As it turns out, I married my highschool sweetheart at 18 years old and moved 3000 miles away from home before I knew what hit me! I had a lot of time to kill while my new husband was overseas doing the Marine Corps thing..  By the time he came home from Saudi Arabia, I was the youngest Mary Kay Director in the country at 19 years old (I lied and told people I was 31 so I could sell anti-aging creams without sounding like a fool!).

Anyway, I guess that's where I began "my" journey in the Beauty Industry.  This over-zealous mega-gazillion dollar industry that capitalizes on our every insecurity, every trendy short-lived whim, and every idealistic classic. The time I spent in smoky teacher's lounges and endless Mary Kay meetings taught me to communicate in bullet points and structure my creativity into building blocks.

Fast forwarding 3 salons later, over a decade of educating and platform work for Paul Mitchell, I am finding new ways to balance it all.  If I spend too much time in the office I book a photoshoot to get the art out of my system.  If social media starts taking over my "simple life", I may just decide to lock myself in my Airstream and go off the grid - even if it's only in my driveway haha!  It is in these raw moments that the magic happens.  The inspiration.  The vision.  However that happens for you is not by accident. Speaking of "Serendipity"! Did you know that one of my salons is in Alaska?  I went there for some fresh air away from concrete and some kind of magic came over me and now I want everyone to experience some part of that.



The point is, I enjoy sharing.  Coming from a family of teachers, I had an inherit nature to teach, to share my knowledge and experiences to empower others.  There is nothing I believe in more strongly than family and sharing knowledge.  It has been my greatest honor to use my own ambitious journey to inspire others. 

From farm girl to platform artist; NAHA Finalist to salmon slayer; Vogue feature vs. laziest "party bun" tutorial ever; celebrity red carpet vs. growing your own food.  My version of balance is extreme.  And hilarious most of the time.  I am so blessed to have found a business that encompasses the passion for all that I do.  In pursuit of all the Hall of Fame life experiences, it's always the family that wins.  The family of stylists and clients that we have developed in our businesses is the driving force behind all of our successes. 

It is scary "shopping for a new hairdresser".  I think you'll feel right at home here.  We focus on education and team work which is the first thing you'll notice when you visit.  Come on in and meet the family!

beth ❧

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